ROLE: DIRECTOR, PHOTOGRAPHER, DESIGNER, STRATEGY
THE NEED
In the face of constant voter rights violations and racial gerrymandering in North Carolina, how can we inform and inspire people to resist and fight for their voices within the United States’ governmental system?
The Approach
I partnered with Black men and women across the Raleigh-Durham area to address this issue through a portrait series that would symbolize resilience in the face of silencing.
Direction
I chose to photograph this series in the studio, which subjects synchronized in wardrobe and props. Each decision visually played a purpose in the narrative as a whole to help to shed light upon the intentional silencing of Black voters.
Branding
The brand utilizes both local and national influence through colour palette and historical symbolism.
Typographically, the logo mark draws on both the new and the old and hints at a metaphor for the larger narratives of historical and systemic oppression of Black people in this country.
Social Strategy
The series rolled out on a multiple day Instagram campaign, which paired each image with a caption that broke down an aspect of the racist policies and helped to inform the audience.
Each ended with a call to action to sign a petition demanding equitable electoral district maps, check voter registration status, and get informed about upcoming candidates in North Carolina elections.
“They can attempt to silence our voices, but ‘Still We Speak'”
Project Team
Direction, Photography, Design, Strategy: Trevor Wentt